Marketing for Startups
I'm John Larkin, a digital marketer & growth hacker from Dublin, Ireland. Welcome to my blog! I shall be writing about Facebook advertising, digital marketing. entrepreneurship, productivity & growth hacking, with a specific focus on tech startups & eCommerce.
Some of my sites:
The Black Stuff - natural handmade bar soap for men
My Baby Sketch - create a 1:1 scale Birth Poster
Ecommerce Lift - Ecommerce blog
How to use Custom Audiences for Facebook Ads Retargeting
A guest post I was invited to write for the StoreYa Blog.
"As a store owner looking to grow your store you have many options available to you. You could and should be using Google Shopping to list your products. You probably also use Adwords, SEO, and some form of content marketing. Not to be overlooked though, is Facebook Advertising, and more specifically, the ad retargeting abilities Facebook provides."
Three Facebook Advertising Tactics to Better Reach your Target Audience
A guest post I wrote over on the Spin Sucks blog.
"Let’s say you have spent hours creating and crafting a great piece of content. It tells a story and you really feel it resonates with your target market on an emotional level.
You press publish..."
Building Products and the art of Lego
A few musings I jotted down over on Medium. I was watching my 5yr old build lego and it got me thinking about how we often build tech products. All too often we jump in and build, without taking into account the ever changing big picture.
Facebook advertising for eCommerce Merchants: A Crash Course
A blog post I wrote for the PropelAd eCommerce marketing blog - based on a podcast I recorded over on LunaVega.net where I was discussing Facebook advertising. Check out the original podcast here or click read more below to read the blog post I subsequently wrote about it.
Facebook advertising for eCommerce Merchants
A presentation I made at the Data Driven Marketing alliances' Facebook Marketing Summit . All about advertising on facebook for the smaller smb ecommerce store rather than big brand stuff. Tactics, Challenges & a little bit of a demo of PropelAd and our solution.
5 Ways to improve your Facebook Advertising
A guest post I wrote over on eCommerceSOS - a singtel backed ecommerce education site (Singtel have a distribution agreement with Shopify for Asia...)
Using data to gain an unfair advantage when advertising
A presentation I gave to the Data Driven Marketing Alliance about Facebook advertising and the what the narrowing of the knowledge gap between marketers means in terms of competitive advantage.
11 Ways to Grow your eCommerce Store using Facebook
A blog post I wrote over on the PropelAd eCommerce Marketing Blog:
"As an online merchant, Facebook is a huge opportunity for you. If you are are not using the platform then you are missing out on a valuable & profitable opportunity for your business. The three main reasons you need to be using Facebook today are..."
How to get 1gb free dropbox space.
"We all love dropbox, make sure you hook up their recently acquired mailbox app (which they bought for 100M within a month of launch!) to get 1GB free space. "
Signals by Hubspot. Potentially changing how you interact with your inbox forever.
"Hubspot released a new tool to the public today. It lets you monitor up to 200 sent emails a month for free, and notify you as soon as your intended recipient opens it. It is being positioned as a sales tool but has the potential for so much more."