Article of the week
Here I link to an interesting article each day, week, whenever I see something linkworthy! May be about startups, tech, growth hacking, marketing, sales, entrepreneurship... basically anything I am interested in!
[EDIT] This has kinda morphed into Recaply.com
[EDIT] This has kinda morphed into Recaply.com
A look back at technology we wish had worked: The Rocket Belt
"Born out of sci-fi cinema, pulp literature and a general lust for launching ourselves into the wild blue yonder, the real-world Rocket Belt began to truly unfold once the military industrial complex opened up its wallet."
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9 Ways to make your expensive product look like a total steal
“I can’t afford that.”
"Price is one of the most common objections your visitors will have.
Few businesses want to compete on price. And no marketer wants their product to be thought of, first and foremost, as either “cheap” or “expensive.”
Price shouldn’t be the point. We want the conversation to be about value. We try to steer it in that direction with great benefits messaging, clear explainer videos, and outstanding social proof." Read More
A wonderful post about pricing from the Kissmetrics blog. Worth reading.
"Price is one of the most common objections your visitors will have.
Few businesses want to compete on price. And no marketer wants their product to be thought of, first and foremost, as either “cheap” or “expensive.”
Price shouldn’t be the point. We want the conversation to be about value. We try to steer it in that direction with great benefits messaging, clear explainer videos, and outstanding social proof." Read More
A wonderful post about pricing from the Kissmetrics blog. Worth reading.
Do Pop-Up Forms Really Work?
"What’s your reaction to a pop-up box that appears over a blog post or article you’re trying to read?
In my opinion, there are few things in the online world more annoying than pop-ups advertising the latest trendy widget, free report, email list signup, or other offer." Read More
This is an interesting article about the merits of pop-ups. There is no denying they are effective but this article debates the long term implications of alienating your audience. I agree with them that UX is better without pop-ups, however there could well be a place for them depending on the timing (both in terms of blog maturity and when it pops up) and the positioning. My verdict - effective if used smartly.
In my opinion, there are few things in the online world more annoying than pop-ups advertising the latest trendy widget, free report, email list signup, or other offer." Read More
This is an interesting article about the merits of pop-ups. There is no denying they are effective but this article debates the long term implications of alienating your audience. I agree with them that UX is better without pop-ups, however there could well be a place for them depending on the timing (both in terms of blog maturity and when it pops up) and the positioning. My verdict - effective if used smartly.
Inside the Development Process of Our My Analytics App
'Before we at KISSmetrics embark on anything, we first make sure we are solving a problem for people. KISSmetrics is in business to give people actionable data and insights they can use to make decisions. We are here to make sure our customers have access to the information they need'
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'Before we at KISSmetrics embark on anything, we first make sure we are solving a problem for people. KISSmetrics is in business to give people actionable data and insights they can use to make decisions. We are here to make sure our customers have access to the information they need'
Read More
My Startup has 30 Days to live.
'Almost 2 years ago today, I quit my day job and started building something. After months of customer development, discussions with my wife about my plans, savings and sleepless nights, I finally decided to take the plunge'
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'Almost 2 years ago today, I quit my day job and started building something. After months of customer development, discussions with my wife about my plans, savings and sleepless nights, I finally decided to take the plunge'
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New Instagram update today, allowing users to upload up to 15s of video... Nice job Instagram! Read all about it here
'You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.'
'You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.'
Project Loon: Balloon-powered Internet access
Google are doing something interesting. Check out their site here. The risk not taken
Andy Dunn on PandoDaily. Interesting read from the founder of Bonobos if you are thinking of taking the leap... 
Everything you need to know about Waze
Google just bought a social traffic app for $1B - a roundup on Mashable |
The Danger of Dogfooding
" When everyone involved in building a product are also using the product themselves, they’re said to be ‘dogfooding’. Dogfooding empowers good design decisions, but it has its downsides… " Another great article on the Intercom blog. 
iOS 7: Instead of Flatness, We Got Depth
"Today, after plenty of self-deprecating jokes about virtual cows, Apple unveiled a sweeping overhaul of the mobile software by Jony Ive. After months of speculation and weeks of rumor-mongering, we finally have our answer: the future of iOS is, actually, is rife with dimensionality and texture. Which is a good thing" Great article on Gizmodo 
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